How is the pandemic changing shopper habits?

In the spring of 2020, the COVID-19 pandemic shattered expectations for retailers and shoppers [...]

Loyalty programs are helping to solve privacy concerns in a cookieless world

Growing user concerns about privacy are prompting changes in how publishers and brands collect [...]

Introducing affiliate & new shops features on Instagram

We want Instagram and Facebook to serve as a home base for creators to tell [...]

Shopping from any content becomes the new normal in 2021

For over a decade, media outlets and retailers have leveraged shoppable content to maximise [...]

Pop-up shops are set to surge

With businesses in various stages of closure, it may seem like an odd time [...]

What is a referral program? A complete guide 2022

A referral program is a system that incentivizes previous customers to recommend your products [...]

Social commerce is set to skyrocket as brands truly digitalize

Socialbakers, the unified marketing platform for social media marketers, has put together its top [...]

5 Best practices for effective social media retargeting

Traditional ways of marketing are no longer as effective in bringing in those conversions [...]

How 5 companies are tackling issues with sustainable packaging this year

From changing how products are shipped to what containers they’re sold in and the [...]

What is Clubhouse, and how can brands make the most of it?

Have you ever wished you could be a fly on the wall during in-depth, [...]

TikTok is testing in-app shopping with a number of European brands

TikTok has begun testing in-app sales with a number of brands in Europe marking [...]

How to Set up Instagram Live to connect with customers

As people are increasingly isolated during the COVID-19 situation, we know it may be [...]

Shopatainment: Video shopping as entertainment

We all shop for different reasons. We shop out of necessity and utility, of [...]

3 Tips for reducing cart abandonment

Checkout remains one of the largest points of frustration in e-commerce. In 2021, roughly [...]

Retail social media trends: Reshaping the beauty industry

When it comes to the retail industry, cosmetics and beauty are some of the [...]

How much do influencers really cost in 2021?

Influencer marketing is one of the most effective ways to reach your target audience—especially [...]

How to design a landing page that converts

Nobody purposely creates an uninspiring landing page. Unfortunately, it happens quite often. As a [...]

15 Best welcome email examples for new subscribers

Have you heard the saying “You never get a second chance at a first [...]

Social media organic reach 2021: Who actually sees your content

How much value do you currently place on your organic content strategy? What was once [...]

Top 20 TikTok statistics: Key facts, figures & data [2021]

The top app is stirring up a revival of short video clips—only now, it’s even [...]

Why and how to integrate Facebook and paid search marketing strategies

Most eCommerce business owners can be divided into two distinct groups: those who think [...]

Pinterest to test livestreamed events this month with 21 creators

Pinterest is expanding into live events. The company is planning to host a three-day [...]

A simple guide to Instagram influencer marketing in 2021

Now an almost $2 billion industry, Instagram influencer marketing has taken the social media [...]

How to spot SEO myths: 20 common SEO myths, debunked

Here are 20 SEO myths that have been debunked over and over again, but [...]

2021 Digital marketing trends: The new vs the tried and true

Organizations worldwide have had to endure a big hit because of the flare-up of COVID-19. [...]

63 mCommerce statistics to show how big it is in 2021

Whether you are a business owner, a marketer, a techie, or a general consumer, [...]

2021 Top 50 global retailers

2020 was a year of consternation and confusion as shoppers around the world struggled [...]

23 Important TikTok stats marketers need to know in 2021

TikTok stats help marketers put things in perspective. Just how explosive is the app’s growth? [...]

15 Must-have social media marketing tools for 2021

In less than 10 years, social media has become an essential part of our [...]

The guide to mobile SEO

With just under 30% of traffic coming from mobile devices (and some sectors seeing [...]

Keeping pace with increased digital payment options

The rise of grocery e-commerce has established contactless payments as a new shopper expectation [...]

Cross-border VAT e-commerce is being modernised in the EU

The new rules will come into force on 1 July 2021 but preparation can [...]

Payments by Instalments: how retailers can improve Average Order Value

Here’s why retailers should consider taking payments in instalments While it may seem counterintuitive to [...]

The a16z Marketplace 100: 2021

Last February, we introduced the a16z Marketplace 100, a ranking of the largest consumer-facing marketplace [...]

TikTok, Facebook, Pinterest on reinventing shopping with social commerce

When shoppers were pushed online by the global health crisis, the shops themselves had [...]

CPG ecommerce trends and tactics to watch out for in 2021

Consumer packaged goods, which includes everything from laundry detergent to snack bars and pet [...]

6 Reasons direct mail is still effective

When it comes to modern marketing, the industry is very quick to throw out [...]

Meet Generation Z: Shaping the future of shopping

The newest consumer generations—Gen Z and millennials—are upturning retailers’ expectations. Here’s how—and what to [...]

Consumer spending in Apps hits new milestone

Consumers are making more purchases than ever through apps, reaching a record $32 billion [...]

Shopping cart abandonment stats you should know in 2021

Online shoppers leaving their loaded carts midway through the checkout process is a common [...]

The latest developments in social commerce

The corona crisis has changed the shopping behavior of a large group of Dutch [...]

13 Empirically backed form design best practices

  If you’re not following form design best practices, you’re leaving a lot of money [...]

8 Retail trends and predictions for 2021

Over the last 12 months, organizations were really scrappy, and now it’s time to [...]

Livestreaming, still niche, grows as a tool for retailers

Amazon Live is a prominent example of how interactive video shopping, popularized by TV [...]

Why focusing on Gen Z is a matter of survival for luxury brands

Many luxury brands are reluctant to shift their focus to Gen Z. But underestimating [...]

Understanding the real impact and return of email

At the DMA, we are always up for stimulating some healthy competition. How do you [...]

Why some DTC brands are doubling efforts on Amazon

Direct-to-consumer brands are moving ad dollars to Amazon. The strategy is a result of [...]

16 YouTube trends for 2021/2022

When it comes to online video sharing, YouTube is, without a doubt, the ultimate destination. [...]

A starter guide for customer insights analysis

If you’re just getting started in building a voice of the customer program, this [...]

Moving from customer engagement to customer participation

Many brands seek to enhance and increase customer engagement as customers progress through their [...]

How to use data to turn customers into brand ambassadors

A good customer experience is worth its weight in gold, as it will make [...]

Why more stores are adding PayPal

The digital wallet that allows contactless payment is rapidly becoming the payment method of [...]

Here is how Lancôme used XR to create new customer experiences

In a recent  industry report, the extended reality (XR) is expected to reach $463.7 [...]

Instagram marketing for B2B companies

Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram [...]

What is Unified Commerce?

Between the revenue impact of negative shopping experiences and the potential uplift of positive [...]

Reimagining retail’s next chapter of digital, physical, and immersive shopping experiences

Innovation mindsets must reimagine customer experiences and retail operations for a new world order. The [...]

Doing business in Europe is about to change for ecommerce retailers

In July 2021, businesses across the world will be held to new e-commerce VAT [...]

Unlocking value with location intelligence

Today, many companies are struggling with multiple challenges. They are working to provide engaging, [...]

7 Reasons more website traffic may not be better for business

Generating more traffic to a website is one of the important aspects of organic [...]

Elevating customer service in 2021

After a year in which life as we know it was completely upended, businesses [...]

The outlook on ‘Buy Now, Pay Later’

Today, “buy now, pay later” accounts for only a small portion of overall card spending. [...]

The relation between ecommerce, SEO and SEM

Every brand’s needs are different and require a unique combination of SEO, SEM, and [...]

DTC beauty brands tap into digital tools to reach retailers

In the winter of 2020, skin-care brand Kmoni Cosmetics scored its first national wholesale [...]

How the shipping experience will change for retailers in 2021

The shipping experience is the final critical step in the customer journey for online [...]

The 21 best Instagram marketing tips for 2021

With an advertising audience of more than 1.16 billion people, Instagram offers dramatic reach [...]

How does the retail landscape look from an affiliate’s perspective?

Thanks to our thousands of relationships with retailers around the world, RetailMeNot has a [...]

What’s ahead for marketers as a new browser war begins

Whatever the “new normal” means for ad tech, soon we’ll have to deal with [...]

Choosing the best platform for your influencer marketing content

While influencer marketing quickly continues to gain popularity among companies worldwide, not all platforms that [...]

Paid search strategies in 2021

No, a bid strategy is not a paid search strategy. Setting bids for paid search [...]

How women’s economic power is reshaping the consumer market

There are two parallel forces reshaping the consumer market: technology and women’s rising economic [...]

The ultimate guide to social selling

E-commerce brands have long recognized the importance of social media, but it’s only recently [...]

Third edition of the “TOP 500 Cross-Border Retail Europe”: an annual ranking of the top 500 European cross-border online shops

Cross-Border Commerce Europe publishes the third edition of the "TOP 500 Cross-Border Retail Europe": an [...]

What shoppers really want from personalized marketing

Anyone who has gotten an unsolicited and irrelevant offer related to something they’ve done [...]

Who runs online shopping? Men vs women

It has always been so – he who owns the information, owns the world, [...]

eCommerce fulfillment: 3 strategies to fulfill online orders

Thanks to Amazon Prime, and other retail giants who have followed suit to offer [...]

Mobile Commerce: 7 latest trends in 2021

The shift to mobile is inevitable. In fact, more than half of all internet traffic [...]

Luxury brands need to rethink delivery in the digital age

Luxury brands need to rethink delivery in the digital age, because whether you’re buying [...]

Luxury is a new game. These are the new rules

The pandemic has reshuffled the luxury industry’s deck. But brands that hope the game [...]

Online shopping statistics from 1B global shoppers Q4 2020

What can ecommerce browsing and buying habits in 51 countries tell us about the [...]

How Ikea is using digital to gain ‘richer customer insight’

By better understanding consumers’ desire for sustainable consumption, Ikea has been able to implement [...]

Coronavirus: Majority of consumers prefer shopping online

As stores reopen and U.S. ecommerce sales soar we asked U.S. consumers  about how COVID [...]

Male shopping habits vs female shopping habits

We all know that men are from Mars and women are from Venus. Well, [...]

Why respecting women as purchasers is key to business growth

It’s surprising that more people, especially salespeople, haven’t yet figured out that women account [...]

Are you prepared for the new luxury trends of 2021?

What’s more critical than understanding season-to-season fluctuations is knowing which overall tendencies will become [...]

Multichannel selling: What you need to know

With strong marketing efforts and a well-designed website, you should be able to attract [...]

Discounts & coupons: 19 ways to use deals to drive revenue

Offers, coupons, discounts, and deals. There will come a time when most online merchants [...]

20 Ways to optimize your checkout flow

You’d think that once you get someone all the way through your sales funnel [...]

9 retail trends to watch in 2021

The pandemic’s arrival in March 2020 meant that it didn’t make Retail Dive’s trends [...]

How A.I. can unlock the opportunities of a new shopping era

To say 2020 has been an unconventional year for retailers is an understatement. Coronavirus [...]

40+ Instagram statistics that matter to marketers in 2021

Instagram experienced a huge amount of growth in 2020. These Instagram statistics prove just [...]

How to win in the future of selling

More than half of brands report they’re struggling to satisfy consumer demand for home delivery [...]

How DTC brands will approach physical retail in 2021

As cities empty and landlords look to ink deals, digitally native brands might have [...]

The new ‘shop’ feature takes Twitter closer to ecommerce

With the e-commerce bandwagon only growing by the day, Twitter has looked to ensure [...]

Pure play vs. omnichannel ecommerce: What’s best for your store?

There’s no doubt that the ecommerce industry has seen explosive growth in recent years. [...]

Promotions and discounts are serious business for online stores

Whether you are need to launch a sudden Flash Sale due to an appearance [...]

How to use gamification in ecommerce

There are few feelings more satisfying than leveling up in a video game. So why [...]

Returns management – from necessary evil to strategic advantage by BuyBay

Returns are often an unpopular topic that retailers are not keen to deal with. [...]

Pinterest’s new ad format automates personalized messaging

Pinterest this week introduced a customizable advertising format that lets marketers automate the process [...]

How to boost long-term loyalty as consumer habits shift

In a world where consumer behaviors have been turned upside down, businesses have to [...]

Change to online card payments happening in 2021

The 2007 Payment Services Directive was an initiative which aimed to establish a single [...]