How shoppers are using social media

We’ve seen some tectonic shifts in shopper behavior over the past 20 years. From the rise of e-commerce and the continuing collapse of brick-and-mortar traffic to growing shopper promiscuity and demand for personalized experiences, the shopping environment has ripened for social media. We see it in the investments that advertisers are making — ad spending on social media hit $41.5 billion in 2020, according to a report from the Interactive Advertising Bureau. That’s 30% of all internet ad revenue! Read more…