NEW optimized targeting in Google Ads: What you need to know

Relying on search keywords to bring in all your paid traffic just doesn’t cut it anymore. Luckily, Google is making advancements in audience targeting in light of the future changes to third-party cookie data. The latest advancement as of July 2021 is optimized targeting. This is a branched-off targeting option automatically applied to advertisers leveraging audience or demographic targeting on Display, Discovery, and some video campaigns. Read more…