Same-day delivery: is the reward worth the risk?

Consumers today are becoming less patient with shipping times by the minute, with many expecting packages to show up at their doorstep at lightning speed. Approximately 56 percent of millennials expect same-day delivery, and 26 percent of U.S. online shoppers abandon their carts when shipping times are too long.
To accommodate this consumer shift, two-thirds of retailers plan on offering same-day delivery by the end of 2021. Is this a sustainable pivot for retailers? Is it worth it? Read more…