70% of Europeans are open to Live Shopping

Live Shopping is already a standard for online purchasing in China. Moderators or popular Influencers take customers on tours via live video and answer questions via chat. With on average 50,000 livestreams and over 260 million views daily, shopping streams in China will generate sales of US$ 300 billion this year alone, and the trend is rising. For Europe and Germany, sales per Live Stream also offer enormous potential, according to Arvato. Enabling brands and retailers – even during COVID-19 – to open additional channels for increased sales and attracting new customers. Read more…