The guide to social commerce & influencer partnerships

What is social commerce, and how can brands successfully leverage it?Social commerce is a rising subset of e-commerce that is enabled by social media, and often facilitated by influencers. Instagram, TikTok, Facebook, Snapchat, Twitter and Pinterest are all racing to offer top tools to aid social commerce – including augmented reality, influencer marketplaces and creator tools.
Next: Live shopping is already a $66 billion+ market in China, and now U.S. and European consumers seem primed to accept this format too. Conversations about live formats like Instagram Live saw a 716% increase in H1 2020 and tech companies are responding by developing tools to support live stream shopping. Read more…