eCommerce navigation UX – 13 common pitfalls & best practices

For this analysis we’ve summarized the 6,100+ “Homepage & Category” usability scores across 3 of the 4 “Homepage & Category” topics and plotted the 60 benchmarked sites across these in the scatterplot above. (See our separate article on “ Homepage UX”.) Each dot, therefore, represents the summarized UX score of one site across 5–17 guidelines within that respective topic of the homepage and category navigational experience. The top row is the total Desktop Web “Category Navigation” UX performance. Read more…