How to run a successful campaign with micro-influencers

Until a few years ago, influencer marketing was limited to celebrities and people seen as experts in certain domains. Today’s social media landscape has given rise to a whole new category of experts on a smaller scale known as micro-influencers. These micro-influencers hold high authority in their niche and have a dedicated follower base.
Micro-influencers get the best results for brands and businesses. According to a study by Experticity, 82% of consumers are “highly likely” to follow a recommendation made by a micro–influencer. In fact, micro-influencers have higher engagement rates compared to macro- and mega-influencers, and therefore generate better ROI. Here is a snapshot of engagement rates for different categories of influencers as per an analysis by Influencer Marketing Hub. Read more…