Top 100 Cross-Border Marketplaces Europe. An annual analysis of the best global cross-border platforms operating in Europe, EU 28 including UK

[vc_row][vc_column css=”.vc_custom_1591169351218{margin-top: -50px !important;}”][vc_column_text]Brussels, 24 September 2020. Cross-Border Commerce Europe, the platform that drives cross-border [...]

The rise of ‘dark stores’—and how they could save struggling retail

Whole Foods “opened” a new “store” that you can’t walk into or shop at. Located [...]

What the future of TikTok means for retail

Brands should be prepared to pivot their marketing efforts if the platform is banned [...]

Latest developments across the fashion retail sector

As store re-opening begins, brands and retailers globally are having to think on their feet [...]

Influencer marketing vs. affiliate marketing: Everything you need to know

Influencer marketing allows direct-to-consumer brands to collaborate with social media influencers and produce truly authentic [...]

Prioritizing amid a sea of data

Data is the new oil and analytics is the refinery — this timeworn phrase [...]

How customers use online reviews

Over the last decade, online reviews have been becoming an ever-more-common part of consumers’ purchasing [...]

Amazon announces new shopping experience, “Luxury Stores”

Amazon announced the launch of Luxury Stores, a new shopping experience offering both established [...]

Building an influencer contract, how do you know what you to include?

Once you’re ready to hit the ground running with your influencer campaign, it’s time [...]

Big brands make their debut on Instagram Reels

Major brands including Dunkin, Sephora, Red Bull, Maybelline and Louis Vuitton have already made [...]

Generate high-quality leads

Consumers are more engaged with businesses who can meet their needs from home right [...]

A comprehensive guide to setting your influencer marketing strategy

Traditionally, most brands develop an influencer marketing strategy geared towards generating brand awareness. Unlike many other, [...]

The changing face of beauty during COVID-19

Scrolling through Instagram during the initial few months of the coronavirus stay-at-home efforts, one [...]

Mapping your marketing to the ‘next normal’

We are all still in the throes of the pandemic and there is no [...]

Targeted marketing campaigns are the key to capturing the at-home consumer

Brand manufacturers and retailers will have to work together in response to long-lasting shifts [...]

The current state of the evolving global supply chain

The supply chain is the lifeblood of the consumer goods industry. It is constantly evolving [...]

Target customers’ big similarities, not their little differences

All too often brands are obsessed with what makes people different rather than looking [...]

How to engage Generation Z with influencer marketing

When we ask clients who their ideal target audience is, time and again we hear [...]

Facebook, Instagram add new e-commerce tools

Today we’re introducing Facebook Shop, a new place to discover businesses and shop for [...]

The power of online reviews

Online reviews’ power in helping retailers learn what does and doesn’t work about their [...]

How to get your brand ready for the launch of Instagram Reels

Instagram Reels, the New TikTok? TikTok has had a myriad of security concerns since launching, and [...]

Educate yourself on the latest trending influencer scam

The influencer marketing world is, unfortunately, no stranger to scams. Influencer fraud continues to be [...]

7 Cost-cutting tips for a multichannel marketing strategy

In view of recent events, businesses ponder how to get the most out of [...]

The new ecommerce experiences driving results

It’s been said that the e-commerce growth we’ve seen since March 2020 would’ve taken [...]

1000 Ranking factors: How Google finds signals through the noise

Google has the ability to measure content quality signals like never before, and with each [...]

Marketing strategies during COVID-19 times

Simply moving to the Internet is not enough: you need to understand what you [...]

The future of grocery stores

Everybody eats - the act of buying food will never go away - but [...]

4 eCommerce fraud prevention tips to protect your brand

In the days of brick and mortar, retailers had plenty of opportunities to build [...]

Amazon tries to build ‘Live-Streaming Commerce’

A new Amazon program could help boost a fresh form of online and mobile [...]

The payment trend boosting retail

Payments choice is akin to a streaming music service: If you don’t like one [...]

The complete guide to Instagram Stories for brand marketers

It’s no question that Instagram Stories have become a major component of every brand’s social [...]

Communication strategy for business operations

As the coronavirus introduced new challenges for people around the globe, consumer spending habits [...]

The influence economy is coming

Is your brand seeing rising CPAs on once-profitable strategies like promoting your brand on [...]

Five stages for brands eager to develop stronger creative personalization to higher levels

Personalization — the ability to deliver a more relevant and engaging message to individual [...]

Can you SHIFT consumer behaviour?

Do you really understand your consumers well enough to predict behavioral change based on [...]

7 Social media marketing myths, busted

One of your greatest foes as an entrepreneur is misinformation. There is a lot [...]

How Instagram is trying to make shopping more visible

As Instagram seeks to become more of a commerce platform, it is taking a [...]

Live streaming: Luxury’s new tech gamble

Already popular in Asia, live-stream shopping is picking up steam. Moda Operandi is the latest [...]

The state of mobile ecommerce search and category navigation

This article focuses on mobile e-commerce ‘Product Finding’. The above graph summarizes our entire [...]

Consumer habits rapidly evolved in H1 2020. Here’s what could stick

Several trends accelerated by the pandemic, including e-commerce, are becoming integral to marketing strategies, [...]

New ways to put your customers first and achieve your marketing objectives

Life looks very different now for my family than it did earlier this year. From [...]

With more people stuck at home, DTC brands see gains from email

Back in January, email fatigue was the digital malaise du jour. Now, they’re getting [...]

The 4 only scalable customer-acquisition channels

There are many customer acquisition channels but only 4 are truly scalable. Unscalable channels have [...]

Slow retail

Retailers are making a comeback—one that emphasizes quality, longevity and taking things slowly. Led by ethically [...]

Transferring personal data to the US? Everything you need to know to avoid legal risks

The Austrian Max Schrems has once again been succesful in one of the many [...]

B2B marketers are converting their in-person events into live virtual experiences

The coronavirus has exacted a staggering price on the events business. Canceled trade shows [...]

What customers need to hear from you during the COVID crisis

As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and [...]

When it comes to digital transformation, start with the customer

Digital transformation was poised to be the buzzword for 2020, and its relevance only [...]

Nielsen data shows how consumers around globe have begun behaving alike

As people recalibrate against what’s in their wallet, they’ll recalibrate what goes into their [...]

How data drives emotion in marketing

Emotions have been running high for months now. The global uncertainty created by Covid-19 [...]

As retailers figure out reopening plans, foot traffic trends continue to fluctuate

Retail reopenings have become a balancing act, thanks to a hard-to-predict timeline. Brick and [...]

Experiential retail will get a digital facelift in the post-coronavirus world

When Nordstrom opened its New York City flagship last October, it was the epitome [...]

4 Payment giants expand digital checkout

American Express, Discover, Mastercard and Visa have agreed on the global expansion of touch-free [...]

Coronavirus is a wake-up call for supply chain management

As procurement teams struggle to cope with the Covid-19 global pandemic, most have been [...]

Confessions of a B2B marketer

When this blog post goes live, it will have been over 100 days since [...]

Introducing Instagram Shop and Facebook Pay

As we continue building products to help businesses and creators of all sizes, we hope [...]

The digital evolution of retail is now a revolution

Industry transformation is typically an evolutionary process. That is not the case for the [...]

Modernising VAT for cross-border e-commerce

The VAT e-commerce package is now fully complete with adoption on 12 February 2020 [...]

SEO and PPC: The Pros, the Cons and how to choose between them

Digital marketers sometimes struggle with the decision of when to use SEO and when [...]

Everything you need to know about how the retail experience is about to change

How we shop has changed in both visible and invisible ways. Beginning in March, much [...]

How do you stay relevant to consumers when you don’t know what they want?

When stay-at-home orders took hold this past March,  retail sales dropped dramatically — as everybody [...]

7 More innovative business ideas in response to Coronavirus

Since the coronavirus pandemic began spreading across the globe earlier this year, many businesses have [...]

TikTok unveils global platform for marketers

TikTok introduced a global platform for marketers as part of its first appearance at [...]

Influence marketing blends the lines of human and digital

Influence marketing has been very developed in China for years and KOLs (Key Opinion Leaders) [...]

As society changes so will your marketing plan

In assessing the behavioral changes following from the current crisis that will impact marketing, [...]

The new shopper normal

Looking at the occurrence of infections worldwide and the measures taken by governments in different [...]

Snapchat bets on augmented reality to win at social commerce

Snapchat isn’t known for social commerce. But after years of incremental updates, it’s ramping up [...]

How to use keywords to improve your social media marketing in 2020

Social media platforms are inherently unpredictable. At any time, platforms can make algorithm changes [...]

LVMH and Kering’s new battlefield is online

As e-commerce mitigated the impact of store closures during the Covid-19 pandemic, it has become [...]

Make your YouTube video ads your new storefront

Prolonged store closures have forced brands around the world to recalibrate their media campaigns to [...]

Secondhand e-commerce sites see a silver lining

Consumers looking for bargains as they shop from home will contribute to secondhand’s 27% [...]

The influencer industry promises change

Called out for outsized whiteness and racial pay inequity, the influencer industry is doing damage [...]

Google Pay to add more shopping features

Google plans to add more shopping features to its Google Pay payment app as [...]

3 Things every entrepreneur needs to delight their customers

Learn how to create a memorable delivery experience and keep customers coming back for [...]

Coronavirus pandemic boost and disrupts the European online fashion industry

European Fashion bricks and clicks stores generate half of their usual turnover. They increase online [...]

6 Brands targeting female audiences on digital

The numbers are staggering. Though women make up only 51% of the population, they [...]

Facebook ads vs. Google ads: What you need to know

If you’re looking to advertise your products or services online, you’re probably looking into [...]

Smart campaigns helps small businesses reach more customers

Small businesses are looking for tools to get their business online and reach the [...]

Amazon gives a glimpse into the future of shoppable television

Shopping on TV may conjure up memories of your grandma watching infomercials or the [...]

5 Ways to make your surveys matter

Most survey programs provide information: “Our Net Promoter Score (NPS) is 25, up from 22, compared to our [...]

How to use TikTok in your marketing strategy

TikTok is a social media sensation that marketers can no longer ignore. While the [...]

The future of shopping will be on Netflix, Amazon Prime Video

As retailers struggle and e-commerce accelerates, there’s a big opportunity for brands, consumers, and [...]

Cross-Border Commerce Europe publishes the second edition of the “TOP 16 Countries Cross-Border Europe”

An annual ranking of the best 16 European countries in cross-border online shopping. [...]

The emergence of mobile gaming as a dominant digital ad platform

Heading into 2020, digital marketing experts had no shortage of predictions; then a global [...]

Facebook and Instagram are about to become small-business shopping hubs

Facebook is targeting small merchants with a new ‘Shops’ feature, letting them promote collections [...]

China millionaire livestreamer Viya shows online shopping future

A millionaire at 34 and bigger than “Sunday Night Football,” China’s star saleswoman Viya rules [...]

How publishers are supersizing the Holiday gift guide

For years, media brands have made an annual event out of their holiday gift [...]

The 10 social media metrics you can’t afford to forget

The more data we collect about our marketing activities, the more doors can open [...]

The future of experiential retail in the era of coronavirus

In the short term, brands have been moving online to engage consumers, but with [...]

Google Search will now favor websites with great UX

There are few things more annoying than a website that doesn’t work how you [...]

Where and how often do consumers watch live video?

By 2027, the live video market is expected to surpass $184 billion. And brands [...]

Ikea ecommerce sales reaching 10 times their pre-pandemic levels in some markets

Ikea has been voted the most successful retailer during the coronavirus lockdown thanks to [...]

TikTok tests a buy button to boost its advertising offer

TikTok has been in the press these days. The social media has passed the [...]

How B2B sellers became DTC brands during the pandemic

The direct-to-consumer brand revolution has been going strong for a decade, but the coronavirus [...]

Why browser fingerprinting is unlikely to succeed

Safari and Firefox blocked third-party cookies and Google announced that it will do the [...]

The rise of social commerce

Social commerce is a subset of e-commerce and more broadly retail. It’s the evolution and [...]

Pinterest is getting into online grocery shopping, allowing users to buy ingredients

Pinterest’s Jeremy King talks about COVID-19’s impact on social media marketing and retail. Pinterest has [...]

How TikTok is driving Amazon beauty sales

As Amazon solves its Covid-19 shipping delays, TikTok has emerged as an unlikely source of [...]

Capturing behaviors for “hidden” preference centers

Many marketers love to hate the preference center. They argue that subscribers rarely use [...]

5 steps to identify and minimize inactive email subscribers

Inactive subscribers – those who haven’t opened or clicked in some defined timeframe — [...]