Amazon rolls out Shopper Panel programme

The Amazon Shopper Panel is an opt-in, invitation-only program where participants can earn monthly [...]

Genderless retail

From store layouts to online shopping categories, the gender-free treatment is hitting mainstream retail. Brands [...]

Twitter debuts Carousel ads with up to 6 images or videos

Twitter’s new carousel ads allow marketers to use 2 to 6 images or videos [...]

Farfetch, Alibaba and Richemont strike partnership to accelerate luxury sector digitisation

In a joint initiative with profound implications for the luxury sector – and potentially the [...]

Live shopping isn’t coming — it’s already here

Singles Day, the annual Chinese shopping festival that happens on November 11th, kicked off [...]

Market trends snapshot – November 2020

This is the eighth edition of our monthly snapshot, an analysis of consumer activity [...]

A more complete understanding of how customers interact with your business

Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and [...]

Is Instagram Reels worth pursuing? Pros and cons for marketers

Instagram Reels offers a new way to share short video clips of up to 15 [...]

L’Oréal offers first line of virtual makeup for social media, video calls

L'Oréal Paris this week introduced its first line of virtual makeup for social media. [...]

Online shopping is getting more engaging for young consumers

The way young consumers shop during the COVID era has changed significantly, and they’re creating [...]

A guide to the necessary customer experience tools

Consumers have high expectations when it comes to the experiences they have with brands. [...]

Google expands visual search in latest shopping push

Google unveiled several search-based features, including two aimed at helping people shop for everything [...]

The social platforms Gen Z & Millennials are open to shopping on

We’ve said for some time that young consumers are primed to shop on social media. [...]

Retargeting fuels 35% of app marketing conversions

As app stores become increasingly crowded, and app marketers find it more difficult to gain [...]

Sephora’s social media store

Sephora created a new digital storefront on Instagram where users can purchase items straight from [...]

Aftermovie Virtual C-Suite Winter 2020

170 International C-Level executives peers from top retail companies in Europe networked online. Keynotes, debates, [...]

TikTok partners with Shopify on social commerce

TikTok is further investing in social commerce with today’s announcement of a new global [...]

Why consumers are far more willing to subscribe than make a purchase

Retailers, take note: mobile consumers are now more willing to open their wallets for a [...]

How to prove the ROI of customer experience

One of the biggest obstacles change-makers face in pushing their organizations towards customer centricity [...]

Facebook adds new sponsored post options for groups

As Facebook continues to emphasize group engagement, The Social Network is also looking to create [...]

TikTokers see big beauty potential – if there’s no ban

With a new beauty line, 19-year-old TikTok influencer Addison Rae is helping to usher in [...]

LinkedIn digs deeper for marketers

When 309 B2B marketers surveyed for the Chief Marketer 2019 B2B Marketing Outlook were [...]

6 Marketing strategies to win over modern luxury beauty consumers

Discover how successful luxury beauty brands are winning over the affluent consumers as well [...]

This Black Friday, Gen Z values shift toward tradition and safety

Gen Z might be a digital-first generation, but they have an old soul. One [...]

How retailers can capture $5 Trillion of shifting demand

No industry has escaped the ravages of COVID-19, but the impact on retail has been [...]

Now is the time for retailers to tackle their addressing issues

eCommerce has sky-rocketed during the Covid-19 pandemic, with more people than ever now relying heavily [...]

Shopping cart design best practices in 2020

If a website’s shopping cart doesn’t function properly and doesn’t follow best practices, an [...]

12 Landing page tips for 2020 that are practically magic

If you’re looking for the usual landing page advice like ‘change your buttons from blue [...]

The wrong and the real of marketing effectiveness

The chart above is probably the most famous theoretical illustration of how advertising works. [...]

Consumers still afraid to shop in-store as more retailers say “mask up”

As more major retailers require customers to wear a mask in-store, a recent survey by [...]

COVID-19 accelerates digital transformation & growing customer data importance

The coronavirus pandemic has presented a serious business challenge for many industries. This has [...]

Audience segmentation: Why you need it, how to do it

Target audiences are strategically identified groups of customers who are interested in a particular [...]

Personalization goes nowhere without trust

Personalization provides measurable benefits to organizations that do it well: increased engagement, higher conversions, [...]

Facebook retargeting ads in ecommerce

Remarketing is essential for any ecommerce business. In fact, it’s not only the first Facebook campaign [...]

Amazon Luxury Stores reactions ranged from the “empire-has-fallen” to “who-cares”

Reactions to the launch of Amazon Luxury Stores last week ranged from the “empire-has-fallen” [...]

Inside Levi’s new ‘NextGen’ retail store

Store and curbside pick-ups, line-queuing tools, in-store personal shopping appointments and contactless returns: welcome to [...]

How to set up a timesaving social media workflow

Without a workflow, social media management can easily take over your entire day or week. [...]

How does PSD2 interplay with the GDPR?

Questions continue to arise over the interplay of the second Payment Services Directive (PSD2) [...]

29 Psychological tricks used to make you buy more

Ever suffered from buyer’s remorse? You’re not alone. According to a recent survey, only 5% of [...]

As stores reopen, which customers are most likely to return?

The COVID-19 pandemic and associated lockdowns throughout the U.S. have dramatically affected shopping behavior [...]

5 Surprising stats about Gen Z & Millennials’ shopping

From how many have online shopped under the influence to how many say they’ve been [...]

2020 Holiday marketing trends & best practices

The winter holiday season, regardless of what someone celebrates, is usually a time of [...]

5 Things that will make or break a retailer’s Holiday plans this year

COVID will set a new precedent in ecommerce penetration: We predict that up to 30% [...]

Why it’s time for merchants to take control of the road to PSD2 SCA

As the enforcement period of PSD2 SCA approaches fast, what is the current state [...]

2020 Holiday retail forecasts and predictions

This year is certain to be a holiday like no other, leaving retailers tasked to [...]

Holiday shopping 2020 will be fundamentally transformed

In the wake of the pandemic much about retail has changed in 2020. Many [...]

Why fashion’s payment strategies should become more consumer-centric

Nick Molnar, the co-founder of Afterpay, which has 48,000+ retail partners including Revolve, Fenty [...]

A tale of two holiday spending scenarios

Holiday retail sales are likely to increase between 1% and 1.5%, according to Deloitte’s [...]

Retailers are revamping loyalty programs to meet new customer demands

In a world where masks and social distancing have become the norm, it’s not [...]

The 2020 Black Friday Cyber Monday ecommerce checklist

Even with myriad unprecedented events in 2020, ecommerce has grown significantly. And while many [...]

Pinterest announces new global shopping and ad features ahead of holiday season

This year, we expect holiday shopping to look different, with mobile commerce poised to reach [...]

Virtual try-on tools gain favor among fashion retailers

A growing number of retailers are experimenting with virtual reality tools that allow shoppers [...]

Marketing changes wrought by pandemic feel permanent already

Three senior marketing executives chime in on three ways that the coronavirus pandemic will [...]

Conjoint analysis: Optimize your product & pricing

If you work in or around consumer insights, you have most likely used or at [...]

How the beauty industry is surviving the pandemic

Leonard Lauder, the current chairman emeritus of the Estée Lauder Companies, noticed that people [...]

5 Principles for responding to customer reviews

Understanding how to respond to online reviews is essential for businesses across all industries. [...]

Top 100 Cross-Border Marketplaces Europe. An annual analysis of the best global cross-border platforms operating in Europe, EU 28 including UK

[vc_row][vc_column css=”.vc_custom_1591169351218{margin-top: -50px !important;}”][vc_column_text]Brussels, 24 September 2020. Cross-Border Commerce Europe, the platform that drives cross-border [...]

The rise of ‘dark stores’—and how they could save struggling retail

Whole Foods “opened” a new “store” that you can’t walk into or shop at. Located [...]

What the future of TikTok means for retail

Brands should be prepared to pivot their marketing efforts if the platform is banned [...]

Latest developments across the fashion retail sector

As store re-opening begins, brands and retailers globally are having to think on their feet [...]

Influencer marketing vs. affiliate marketing: Everything you need to know

Influencer marketing allows direct-to-consumer brands to collaborate with social media influencers and produce truly authentic [...]

Prioritizing amid a sea of data

Data is the new oil and analytics is the refinery — this timeworn phrase [...]

How customers use online reviews

Over the last decade, online reviews have been becoming an ever-more-common part of consumers’ purchasing [...]

Amazon announces new shopping experience, “Luxury Stores”

Amazon announced the launch of Luxury Stores, a new shopping experience offering both established [...]

Building an influencer contract, how do you know what you to include?

Once you’re ready to hit the ground running with your influencer campaign, it’s time [...]

Big brands make their debut on Instagram Reels

Major brands including Dunkin, Sephora, Red Bull, Maybelline and Louis Vuitton have already made [...]

Generate high-quality leads

Consumers are more engaged with businesses who can meet their needs from home right [...]

A comprehensive guide to setting your influencer marketing strategy

Traditionally, most brands develop an influencer marketing strategy geared towards generating brand awareness. Unlike many other, [...]

The changing face of beauty during COVID-19

Scrolling through Instagram during the initial few months of the coronavirus stay-at-home efforts, one [...]

Mapping your marketing to the ‘next normal’

We are all still in the throes of the pandemic and there is no [...]

Targeted marketing campaigns are the key to capturing the at-home consumer

Brand manufacturers and retailers will have to work together in response to long-lasting shifts [...]

The current state of the evolving global supply chain

The supply chain is the lifeblood of the consumer goods industry. It is constantly evolving [...]

Target customers’ big similarities, not their little differences

All too often brands are obsessed with what makes people different rather than looking [...]

How to engage Generation Z with influencer marketing

When we ask clients who their ideal target audience is, time and again we hear [...]

Facebook, Instagram add new e-commerce tools

Today we’re introducing Facebook Shop, a new place to discover businesses and shop for [...]

The power of online reviews

Online reviews’ power in helping retailers learn what does and doesn’t work about their [...]

How to get your brand ready for the launch of Instagram Reels

Instagram Reels, the New TikTok? TikTok has had a myriad of security concerns since launching, and [...]

Educate yourself on the latest trending influencer scam

The influencer marketing world is, unfortunately, no stranger to scams. Influencer fraud continues to be [...]

7 Cost-cutting tips for a multichannel marketing strategy

In view of recent events, businesses ponder how to get the most out of [...]

The new ecommerce experiences driving results

It’s been said that the e-commerce growth we’ve seen since March 2020 would’ve taken [...]

1000 Ranking factors: How Google finds signals through the noise

Google has the ability to measure content quality signals like never before, and with each [...]

Marketing strategies during COVID-19 times

Simply moving to the Internet is not enough: you need to understand what you [...]

The future of grocery stores

Everybody eats - the act of buying food will never go away - but [...]

4 eCommerce fraud prevention tips to protect your brand

In the days of brick and mortar, retailers had plenty of opportunities to build [...]

Amazon tries to build ‘Live-Streaming Commerce’

A new Amazon program could help boost a fresh form of online and mobile [...]

The payment trend boosting retail

Payments choice is akin to a streaming music service: If you don’t like one [...]

The complete guide to Instagram Stories for brand marketers

It’s no question that Instagram Stories have become a major component of every brand’s social [...]

Communication strategy for business operations

As the coronavirus introduced new challenges for people around the globe, consumer spending habits [...]

The influence economy is coming

Is your brand seeing rising CPAs on once-profitable strategies like promoting your brand on [...]

Five stages for brands eager to develop stronger creative personalization to higher levels

Personalization — the ability to deliver a more relevant and engaging message to individual [...]

Can you SHIFT consumer behaviour?

Do you really understand your consumers well enough to predict behavioral change based on [...]

7 Social media marketing myths, busted

One of your greatest foes as an entrepreneur is misinformation. There is a lot [...]

How Instagram is trying to make shopping more visible

As Instagram seeks to become more of a commerce platform, it is taking a [...]

Live streaming: Luxury’s new tech gamble

Already popular in Asia, live-stream shopping is picking up steam. Moda Operandi is the latest [...]

The state of mobile ecommerce search and category navigation

This article focuses on mobile e-commerce ‘Product Finding’. The above graph summarizes our entire [...]

Consumer habits rapidly evolved in H1 2020. Here’s what could stick

Several trends accelerated by the pandemic, including e-commerce, are becoming integral to marketing strategies, [...]

New ways to put your customers first and achieve your marketing objectives

Life looks very different now for my family than it did earlier this year. From [...]

With more people stuck at home, DTC brands see gains from email

Back in January, email fatigue was the digital malaise du jour. Now, they’re getting [...]

The 4 only scalable customer-acquisition channels

There are many customer acquisition channels but only 4 are truly scalable. Unscalable channels have [...]

Slow retail

Retailers are making a comeback—one that emphasizes quality, longevity and taking things slowly. Led by ethically [...]