Newsletters: Capitalizing on the intimacy of the inbox

When it comes to building direct relationships with readers, newsletters boast a superpower: intimacy. In addition to being a direct avenue for relationship-building with readers, newsletters are also major drivers of revenue diversification and provide insights from first-party data. As such, they have become an all-purpose survival tool for publishers. 
“There are so many ways technology has helped email newsletters become a replacement for the newspaper and magazine as people’s view into the world and how they get news and information,” says Kerel Cooper, CMO of email service provider LiveIntent. “It’s in your inbox. It’s there almost on-demand when you’re ready to consume it.” Read more…