20+ Examples of brands & retailers using reviews in marketing for 2022

Reviews – by their very nature – are immensely powerful validation of a product or service from someone who has actually used it. They therefore typically have way more credibility than any marketing in your own words.
As a result, brands and retailers are increasingly recognizing the conversion value of review content above and beyond the product page.
In fact, customer reviews are commonly now used in marketing emails, social media posts, throughout company websites — and even on in-store displays and product packaging. Read more…