The new holiday retail planning guide – Chapter 3

The average number of touchpoints consumers use to interact with brands is nine. To meet shoppers on the apps, sites, and spaces they already frequent, retailers need to do the following.
Get a complete view of your customer
Connected experiences matter. In fact, 76% of customers expect consistent interactions across departments. In order to provide a consistent experience no matter where customers interact, connect marketing, commerce, and service channels. From a single platform, your teams get a 360-degree view of your customers. They can access valuable shopper information across touchpoints and use the data to deliver the most relevant and personalized experiences. Read more…