The power of TikTok for marketers and advertisers

Whether you like it or not, whether you use it personally or not, there’s no denying the rising influence of TikTok, based on its enduring popularity, particularly among younger users.
Despite various challenges, including the threat of a full ban in the US, and an actual full ban in India, the app has remained atop the download charts for months, gradually building its audience as more and more users become entranced by its never-ending feed of short, entertaining clips. Read more…