Scalable personalization strategy: Your 5-step roadmap

E-commerce has been growing to be a crowded space. By the time visitors land on your site, they may have seen many other similar products in many different shapes and sizes from many different brands. So, how can you differentiate your brand, engage online shoppers, and ultimately turn them into buyers? The answer comes down to creating a personalized experience. 
OK, so does it mean I just need to email my customers saying, “Hey John, here’s our new offer” and I’ve achieved personalization? Read more…