The new holiday retail planning guide – Chapter 5

What will fulfillment look like during the 2021 holiday season? From engaging alternative delivery providers to starting the shopping season early to avoid shipment cut-offs, here’s how to prepare your fulfillment channels and manage shopper expectations.
Collaborate with traditional fulfillment partners
The sudden and massive shift to digital commerce in 2020 is here to stay, and 2021 will have a higher baseline for online demand. To avoid the fulfillment and capacity issues that plagued 2020, start your holiday season earlier. Incentivize early buying with special promotions and work with third-party logistics partners to plan ahead for shipping cutoffs. Read more…