How do you know your China market research is working?

China’s luxury market is continually growing and evolving, so making sure your market research is timely and accurate is crucial. The luxury market in China is not only distinctive but is continually evolving compared to other countries. Therefore, valid marketing research is vitally important for guiding the decisions of luxury executives.
We rely on consumer research to confirm what we know, dispel possible myths, and uncover fresh insights. And when properly collected and appropriately analyzed, the data does not lie. Read more…