Email, SMS, and push marketing statistics for ecommerce in 2022

2021 was anything but a typical year. Email marketers scrambled to prepare for Apple’s iOS 15’s impact on email marketing open rates. Supply chain challenges created an extended holiday shopping season and brands increased their attention to the importance of first-party data and opt-in marketing channels.
And while all of this was swirling in the background, they were trying to increase sales and maximize sales through established and maturing marketing channels.  Read more…