Using foot traffic data to discover retail success

What defines retail success? Brand? A great product? Or is it something else? Location and convenience? Retail managers will probably tell you it’s a combination of all those things. But to repeat that success daily is perhaps the biggest challenge that presents itself to franchise managers. The solution is to find a successful model that will yield success again and again.
For consumer brands, today’s omnichannel balance comes with its own set of challenges because while ecommerce offers convenience, there is still distance between the brand and the customer. Getting customers to interact with the product at a brick-and-mortar establishment is often the best way to build trust.
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