How luxury brands are targeting Gen Z

Luxury has its eyes set on the Gen Z. SK-II, a Japanese luxury skincare brand known for its $185 facial treatment essence recently released a new marketing campaign, featuring Gen Z celebrities like K-pop star Mina of Twice. Gucci has been planning a virtual world for Gen Z consumers in the metaverse, recently purchasing an undisclosed amount of land on digital real estate platform The Sandbox. YSL Beauty announced in February that it tapped actor and model Indya Moore to be its newest U.S. brand ambassador, as part of a marketing campaign to reach Gen Z consumers.   Read more…