Generation Z: Online shopping habits and behaviour

Generation Z, what do we know about them? Who are they?  What are their shopping habits? In this article, we’re going to dive into Generation Z’s world and learn more about them and the new era we’re entering.
The future purchasing power is in the hands of the Millennials and Generation Z. Both generations have become a massive commerce opportunity, thanks to their high buying power, spending power and brand loyalty. Read more…