Live shopping apps have best quarter ever

Even though the top eight live shopping apps have grown installs 123% YoY in the first quarter, performance feels lackluster when compared with top traditional ecommerce apps. Apps like Whatnot, NTWRK and, Popshop Live, act as a QVC right on users’ phones, where they watch a live feed from a seller talking about an item, oftentimes accompanied by a live auction. In fact, QVC started its own live shopping app, likeQ, in December 2021. Read more…