Micro tracking vs macro tracking – What’s the difference?

Monitoring how your customers move through the buyer’s journey is critical. It helps you understand their behaviors and guides your marketing strategies by identifying the best channels and collateral to focus on. But you need the right data and insights to learn your customers’ (and prospective customers’) path to purchase, so you know what’s working and what’s not.
Luth Research tracks the macro and micro journeys so you are not missing opportunities to piece together a strategy that optimizes all touchpoints throughout your buyers’ journey. Read more…