Advertising trends from top DTC brands in 2022

Leading direct-to-consumer brands in 2022 invest in advertising at the beginning and end of the buyer’s journey. While ecommerce and consumer brand marketers often start advertising with Meta and Google Ads — the staples of digital performance advertising — these same businesses can grow to use an array of mediums to engage shoppers in different buyer journeys.
360-degree
The term “360-degree marketing” describes promotional campaigns that aim to reach shoppers at nearly all points of contact. And it appears that some top DTC brands are advertising this way, placing similar or unified promotions in several advertising channels at once.