Audience hijacking: How to prevent your online customers from being shoplifted

Ensuring your website visitors have a positive experience is absolutely crucial for turning shoppers into buyers.

But increasingly, the online customer journey is disrupted by pop-up ads, browser plug-ins and extensions designed to redirect shoppers away from your site.

More than just distracting, “audience hijacking” can take a real bite out of sales, significantly impacting your bottom line.

By some estimates, audience hijacking is costing retailers billions in revenue. Yet, because it’s occurring within the browser, retailers may not even be aware it’s occurring.

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