What retail gets right —and wrong— about Gen Z

Megan Loyst is a go-to analyst when it comes to Gen Z consumers and brands, a topic she spoke about at the NRF Conference in January, and this year, Forbes named her to its “ 30 Under 30” list in the VC category. She also has emerged as an expert on the metaverse, about which she wrote a 9,000-word explainer.
So we asked Loyst about what retail brands get right about Gen Z, what they get wrong, and what she’s going to do with herself when everyone gets obsessed with the next generation. Read more…