The best time to start preparing for the 2022 holiday season was yesterday

If you wait until autumn to prepare for the 2022 holiday season, you’re already too late. Retail marketers must start planning months to even a year ahead of the season. That’s because it takes time to properly prepare for the critical revenue opportunities the holiday season presents. Also, shoppers are starting their holiday browsing and buying earlier than ever. In 2021, Google found that 31 percent of people had begun holiday shopping by June. Prepare for the pre-summer Christmas decorations! Read more…