The best time to post on Instagram in 2022

Things like time zones, demographics, and industry all come into play when finding your perfect posting time. At Dash Hudson, we gathered data from hundreds of brands to try and help you find the correct answer.

While there is no exact best time to post on Instagram, there is a range. Typically, brands experience higher engagement in the mornings and evenings. The best time to post is between 9 PM and 4 AM. While this time frame may seem odd, it makes total sense. During these times, Instagram users typically have more downtime, while during the day, they are often busy at work or with other tasks.