Driving sales performance with conversion

Across every segment, from specialty luxury to discount merchandisers, retailers are obsessively focused on ways to squeeze more cost out of the system. Given the tight margins in retailing, it’s not hard to understand why. There are plenty of expense lines to prune, and retailers have become very adept at pruning them. Being cost conscious and managing expenses tightly is an important part of what every good retail operator must do. Read more…