TikTok algorithm guide: How to go viral in 2022

TikTok has captured the imaginations of people and organizations all over the world, inspiring quite a few dances and ‘challenges’ along the way. From its humble beginnings in 2016, to securing its spot as the second most downloaded iPhone app in Q1 2022, the platform has certainly come a long way.
TikTok is expected to reach 84.9 million users by the end of 2022. As of April 2022, almost half of TikTok users in the U.S. were between 18 and 34 years, making up the largest demographic group for the platform. TikTok also notably has the highest engagement of any major social media platform, including the percentage of followers who engage with influencers.