3 Reasons why your site search is costing you

Having excellent site search is like breathing: it should be totally fluid without a second thought. The moment there’s a hitch, however, you’ll know immediately. People don’t remember or even think about how well a brand’s site search is working. They’re already reviewing the search results to find what they were looking for.
But bad site search immediately leaves a terrible impression. Why? Because suddenly someone had to think about something that they assumed every website had figured out ages ago: its search bar. Read more…