Instagram influencer marketing market size

Our team at HypeAuditor estimates that the global Instagram influencer marketing market size is about to grow from $13.8 billion in 2021 to $22.2 billion by 2025. That is a compelling statement. However, we noticed that there are at the very least two major forces that are hugely affecting the growth rate of the Instagram influencer marketing market size. The very first one is a bit bold and apparent. There is a massive rise in social E-Commerce, as several businesses have entirely changed their old marketing tactics. According to the Kantar Media report, the total expenditures on TV ads in 2010 (the year when Instagram was released) was around 131,1 billion dollars. There were a lot of E-Commerce firms that would invest in television and offline digital advertising. However, in 2021 the companies spent about 41.5 billion dollars on the same ad channels. So what happened here exactly? Read more…