Customer perceived value and 6 ways to improve it

This is how shoppers decide whether your brand, products, or service not only fits their needs, but meets (or exceeds!) them for the price. So if you’re only showing customers why your offerings are a great value on price alone, you’re missing the chance to prove your value on the deeper levels they may care about more.
And that’s just one reason focusing on CPV is so essential.
Why should you impr ove Customer Perceived Value? Read more…