The ultimate guide to live shopping on YouTube

Since the coronavirus pandemic forced people to stay indoors, live shopping has grown tremendously. As more consumers sought ways to shop online, brands have taken to livestream selling. In fact, live commerce purchases rose by 76% globally between March 2020 to July 2021.
Even as the world begins to revitalize, the live commerce industry has only grown stronger. Companies report that conversion rates through this channel are ten times higher than conventional e-commerce. In the United States alone, the projected worth of the live commerce industry is at $35 billion by 2024.  Read more…