Influencer marketing on TikTok and how it compares to Instagram

TikTok made headlines last year with the announcement of its 1 billion monthly active user milestone. That’s massive growth for a platform that hit the scene as recently as 2016. It’s clear the app has grown beyond its initial user base of teens and young adults – and is now mainstream. TikTok began picking up massive steam throughout the COVID-19 pandemic. As more and more people were homebound, TikTok became a perfect way for people to share and connect through entertainment. The app became so influential that time spent on TikTok (21.5 hours per month) exceeded the number of hours spent, per user, on Facebook (17.5 hours per month). Read more…