Email list building: 5 Tips to build a high-quality list

Imagine two exactly the same businesses. Same product, same marketing campaigns, just one thing is different: their email list. And as a result, they get wildly different results from email marketing. Building the right list will lead to having the right customers.
A quality email list will pay off: Higher open and click-through rates, more engagement, and more conversion, which in turn (should) mean more budget and options to grow. People on a high-quality list of subscribers per definition will be interested in receiving your emails and have the potential to use your products and services.It’s far more attractive to have a small list of engaged subscribers interested in what you have to say than a huge list of unengaged subscribers who will never read your emails.