Virtual influencers survey

Virtual influencers are digital computer-generated characters and are created using graphic software. These characters have then been made social media accounts and garnered large followings on many different platforms. The characters, much like fictional story characters, are made to be ‘human-like’ and have their own personalities, interests, and unique features. This allows for users and followers to connect with their ‘human’ persona and thus can sway their purchasing decisions. Read more…