5 Ways the shopper journey is changing

While it may be a cliche, it’s important that brands and companies remember that consumer behaviors are constantly changing. What consumers want and expect from brands causes changes to the customer journey and keeping up with these changes is essential for brands that want to stay ahead of the curve and remain relevant.
The path to purchase (or customer journey) encompasses customers’ experience with your brand at every touchpoint (and most of these happen before they even get in touch with you). This includes the moment they discover your product, everything they see and hear before purchasing and even the emotions they’re left with after the purchase. Will they recommend your brand to their friends? Will they purchase again? The last few years have presented unprecedented changes to the shopper journey.  Read more…