CRO: 5 Conversion rate optimization strategies for fashion brands

When global luxury retailer Badgley Mischka underwent an ecommerce transformation two years ago, many clothing retailers were hit hard as month over month dips in sales were as dramatic as 74% in the US.
For Badgley Mischka in particular, the shift in Americans’ daily sartorial preferences posed another challenge. The pandemic led to new trends such as tapered sweatpants and as many weddings were postponed, the appetite for formal dresses and satin stilettos plummeted.