H&M’s new store concept features a secondhand shop-in-shop

Deepening its resale presence,  H&M unveiled a new store concept in New York City’s SoHo neighborhood featuring a secondhand shop-in-shop, the fast-fashion giant announced Monday. The store is the first in North America to offer the “Pre-Loved” shop-in-shop experience.
To kick off the store opening, H&M tapped New York-based vintage fashion seller James Veloria to curate select clothing and accessories for the secondhand assortment, starting Wednesday. H&M launched its Pre-Loved resale service online nearly a year ago, in collaboration with ThredUp.