To kick off the store opening, H&M tapped New York-based vintage fashion seller James Veloria to curate select clothing and accessories for the secondhand assortment, starting Wednesday. H&M launched its Pre-Loved resale service online nearly a year ago, in collaboration with ThredUp.
Industry Insights Blog
H&M’s new store concept features a secondhand shop-in-shop
To kick off the store opening, H&M tapped New York-based vintage fashion seller James Veloria to curate select clothing and accessories for the secondhand assortment, starting Wednesday. H&M launched its Pre-Loved resale service online nearly a year ago, in collaboration with ThredUp.
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