10 Innovative retail trends to watch in 2024

As always, with a new year comes new trends in the world of retail and ecommerce. In 2023, we saw massive growth in social commerce, influencer marketing, and even advancements in augmented reality shopping experiences. In 2024, we’ll still see those themes as a focus, but with a greater emphasis on AI, omni-channel marketing, experiential marketing, and so much more.
From technological advancements in the retail industry to surprising new partnerships, here are the top innovative trends in retail to keep an eye on in 2024.