Top 15 customer loyalty trends to follow in 2024

From the end of the third-party cookies to further AI advancements, 2024 is definitely shaping up to be an exciting and challenging year. Prepare yourself for the upcoming changes with our list of the most important trends to emerge in loyalty marketing.
Why customer loyalty programs are here to stay
2023 was a difficult year for sales. With the post-pandemic aftermath (by now, the U.S. economy alone has lost an estimated $14 trillion due to COVID-19), soaring inflation, and ongoing conflicts in the East, the global economy is still under a serious recession threat. While the prognosis for next year is turning slightly optimistic, the damage is already done – and mirrored in customer behavior. When times are rough, people are simply spending less and try to save up more. Their focus is shifting – from luxuries like travel to basic necessities like groceries –  customers are becoming increasingly aware of every dollar that leaves their pocket.