Why the right loyalty program app is the key to success

In order to retain customers, companies need to diversify their reward strategies and turn towards experience-based loyalty program apps. In the past few years, companies – from retail giants to indie manufacturers – have had to learn to adapt to new customer behaviors, spearheaded by a generation that primarily communicates with the world through their smartphones. This phone-wielding generation has little tolerance for poor experiences, so sticking to old-fashioned, unoptimized mobile solutions for your loyalty program is a recipe for ridicule and customer churn. The question is, do you have what it takes to create a customized approach for a loyalty program app, or is there something missing?  In today’s article, we’ll take a look at what benefits dedicated loyalty apps can offer.