Transformation to an omnichannel future

Although over 20 years have passed since the early excitement about the internet, emerging trends and technologies are creating a dynamic new market landscape for distributors. Despite e-commerce’s unfulfilled promises for many, the need for distributors to embrace new channels is more pressing than ever.
At the recent 2024 NAW Executive Summit, several industry leaders joined me on a panel to discuss this transformation, particularly the shift towards omnichannel strategies that align with technological advancements and demographic shifts. Their insights, interspersed throughout this piece, offer a roadmap for navigating this complex landscape.