‘Amazon Rufus’ AI experience comes to the Amazon Shopping app

Amazon has been using AI very expansively for 25+ years to improve customer experiences. The personalized recommendations customers get when they shop Amazon’s store, the pick paths in our fulfillment centers, our drone deliveries, the conversational capabilities of Alexa, and our checkout-free Amazon Go stores are just a few examples of experiences fueled by AI. And we believe generative AI is going to change virtually all customer experiences that we know.