2023 Email, SMS, and push message statistics & trends

The use of email, SMS, and push message marketing by brands is not new. How they are used in the continuing evolution of BFCM is the more interesting part, as it often sheds light on how brands approach the next twelve months. About this year’s BFCM period, a few questions needed investigation.

How early would brands begin their BFCM marketing and would it match consumers’ shopping habits?

In an era where brands fiercely fight for attention while trying to maximize advertising ROI, how much would brands rely on these channels to increase sales and were they effective?