Influencer Sydney Morgan: More brands should embrace livestream shopping

Sydney Morgan loves a challenge. This is particularly true when it comes to uncovering which of her social media content performs best on which social platforms. Morgan, who has over 7 million YouTube followers, 10 million TikTok followers and 700,000 Instagram followers, said she thinks of algorithms as a game where she can use her creativity to generate the most engaging beauty content. Her video topics include trying “cheap versus expensive” makeup, rating popular skin-care products, and testing beauty hacks and dupe products via tutorials. She’s worked with brand partners like NYX Cosmetics, American Eagle, Mario Badescu and Hot Topic in the past.