6 Ways Coca-Cola uses Generative AI for advertising & marketing

Discover how Coca-Cola uses generative AI for a chatbot with local search results, experiential product marketing, and OOH advertising. Throughout 2023, Coca-Cola has embraced generative AI technology from OpenAI and Stable Diffusion in its advertising, launching several experiential marketing campaigns.
These campaigns demonstrate the transformative impact of AI on marketing, blending technology with creativity to reach audiences in new and engaging ways.