In-app spending on TikTok continues to rise

While TikTok’s in-stream shopping push hasn’t taken off as the company had hoped, consumers are spending money in the app, which should keep its expanded opportunities on this front open for some time yet.
According to new data from data.ai, TikTok users spent $3.8 billion in the app throughout 2023, up 15% year-over-year, and highlighting the massive opportunity that TikTok has to become a broader marketplace.