Why AI is the future of ecommerce

eCommerce is one of the leading adopters of artificial intelligence (AI), with use cases from personalized product recommendations and enhanced customer service to pricing optimization, smart logistics, and sales/demand forecasting. Organizations that adopt AI business strategies generate at least 20% additional revenue and reduce costs by an average of 8%. The lucrative returns on offer have attracted significant global investment, which has more than quadrupled between 2015 and 2021.