How Amazon leverages generative AI to boost customer engagement

In 2023, you could hardly move for mentions of generative AIand its applications. The upcoming year looks set for more of the same, as retailers and CPGs alike plan to pull ahead in their adoption of these buzz-generating technologies and leverage them in innovative but impactful ways. 
Amazon is just one of the companies tapping generative AI across a broad range of use cases. The company recently detailed  some of the ways it is leveraging these technologies to deliver substantial value, from product listings to palm payments, and more: